Search engine marketing

SEM stands for search engine marketing. It is a form of digital marketing that involves using paid advertising to increase the visibility of a website in search engine results pages (SERPs).

Why is SEM important?

SEM is important because it can help businesses to reach a wider audience and achieve their marketing goals. When a website ranks higher in SERPs, it is more likely to be seen by potential customers. This can lead to increased website traffic, leads, and sales.